https://over-hood.com/

Task: Strategy for Attracting 30 Qualified Leads

Objective: You’ve been tasked to attract 30 qualified leads to Overhood by the end of the month. We think of leads as qualified when they are:

• person responsible for merchandise in the company
• had a call with our Account manager where they presented all the capabilities of Overhood

Your first task is to outline a strategy you’ll follow to attract those leads. Market of interest: European Union.

Instructions:

1. Identify Qualified Leads: In a few sentences, define the group of people you are going to target.
2. Outline Your Approach:
   • Lead Generation: Briefly describe how you will find and select potential leads on LinkedIn.
   • Initial Contact: Summarize your approach for the first contact, including how you’ll personalize messages. Add a template for the message you’d use.
   • Follow-Up: Outline a simple follow-up strategy for non-responders.
3. KPIs: List 3 key performance indicators you'll use to measure success. How would you act if they are not met?

Task: Understanding Our Buyer Persona

Objective: Create a concise profile of Overhood's ideal client, demonstrating your understanding of our buyer persona.

Instructions:

1. Buyer Persona Profile: Provide a brief description covering job title, industry, and key challenges related to employer branding.
2. Value Proposition: In one or two sentences, describe how Overhood addresses the buyer persona's main challenge.
3. Engagement Idea: Suggest one specific content idea or outreach tactic that would effectively engage this persona.

Deliverable: A single document containing your strategy for attracting 30 qualified leads and the buyer persona profile, including the value proposition and engagement idea.